The practice that looks best wins the patient.
I build conversion-focused websites for cosmetic dentists who want more Invisalign, veneer, and smile makeover patients — designed around how patients actually search and decide.
Your competitors are stealing patients with better websites.
Cosmetic dentistry is a high-consideration, visual purchase. Patients are choosing between you and three other practices — all within a 5-mile radius.
The dentist with the best website doesn't just look better. They appear more skilled, more trustworthy, and more worth the premium price.
That's the problem I build for — a conversion system designed around how your ideal patients actually search, think, and decide.
of patients research a dentist online before booking
is all it takes for a visitor to judge your practice
of dental website visitors leave without contacting you
Your site should pay
for itself.
One Invisalign case covers the cost of this project. The goal is a site that books those patients consistently — not a brochure that sits there looking nice.
One new patient covers it.
one-time. you own it.
A single Invisalign case is worth $4,000–7,000. A veneer case, more. This site is designed to book those patients — it pays for itself before the year is out.
- Custom 5–8 page conversion-focused site
- Built to rank for "Invisalign near me", "veneers [city]" and similar
- Dedicated service pages that pre-qualify patients
- Schema markup for AI search (Google SGE, ChatGPT, Perplexity)
- Google Business Profile optimisation
- 90+ Lighthouse score — fast on mobile where patients search
- 60-day post-launch support
Stay ahead, month to month.
per month, cancel anytime
Search rankings shift. Competitors catch up. The care plan keeps your site performing — and you informed — without you having to think about it.
- Monthly rankings & traffic report
- Copy, content and offer updates
- Technical upkeep & security patches
- SEO health monitoring
- Priority support
The care plan is always optional — your site is yours whether you continue with me or not. Have questions? Let's talk.
What good design actually looks like.
Typical template: generic, no clear value proposition.
Clear value prop, premium visual treatment, specific patient intent addressed above the fold.
Conversion-focused: clear, premium, purposeful.
This is a concept demonstration of design approaches, not a real client project.
Great dentists hidden on page three.
Most dental websites have no local SEO architecture. No structured service pages, no location signals, no schema markup. I build sites that search engines — and AI assistants — can actually read and rank.
How I fix it
From zero to
fully booked
in 14 days.
Every phase is designed to minimize your time investment and get a high-quality, conversion-ready site live as fast as possible.
Strategy Session
I learn your market, your ideal patient profile, and what actually differentiates your practice. No assumptions, no templates.
Design & Architecture
I build a bespoke visual system and information architecture mapped to how your specific patients search and make decisions.
Build & Optimize
Development, copy, SEO structure, and conversion optimization — all done in parallel to keep delivery fast without cutting corners.
Launch & Iterate
I launch, monitor, and refine based on real usage data. A good site should improve over time — not stay frozen at launch.
The principles
behind every build.
"Conversion is the only metric that matters."
Every layout decision, every CTA placement, every word of copy is evaluated against one question: does this make a patient more likely to book? Beautiful design that doesn't convert is an expensive brochure.
What patients
actually ask.
These are the questions that drive your most valuable patients to search. Having the right answers — publicly, clearly — turns your website into a trust machine.
Porcelain veneers typically range from $1,000–$2,500 per tooth depending on the dentist's experience, your location, and the complexity of your case. Full smile makeovers (8–12 veneers) range from $12,000–$30,000+. The investment reflects both the artistry involved and the permanent nature of the transformation. High-quality veneers last 15–20 years with proper care.
For most adults seeking cosmetic or mild-to-moderate correction, Invisalign is worth it. It's virtually invisible, removable, and typically faster (12–18 months vs. 18–24 for braces). The cost is comparable ($3,000–$8,000) and treatment has improved significantly. The main consideration: Invisalign requires discipline about wearing aligners 20–22 hours per day.
Look for a dentist with: (1) Before/after photos of real patients with similar cases to yours, (2) Specific training in cosmetic procedures (AACD membership is a strong signal), (3) Digital smile design technology, (4) Transparent pricing, and (5) Patient reviews that mention outcomes, not just friendliness. The best cosmetic dentists act like artists — ask to see their portfolio.
A full smile makeover typically takes 2–4 weeks from initial consultation to final placement, depending on the procedures involved. Veneers require 2–3 appointments. Invisalign treatment runs 12–18 months. Teeth whitening is completed in 1–2 visits. Some practices use same-day technology (CEREC) that can deliver veneers and crowns in a single appointment.
Most cosmetic procedures are not covered by insurance as they are considered elective. However, some procedures have functional components that may qualify — for example, a crown protecting a damaged tooth, or Invisalign treating a bite issue. Most cosmetic dentists offer financing through CareCredit or Affirm, making treatment accessible with monthly payments.
Veneers can whiten teeth by several shades permanently, close gaps, repair chips, and completely reshape your smile. What they cannot do: change the position of severely misaligned teeth (Invisalign first), or replace a missing tooth (implant needed). Results last 15–20 years with good oral hygiene. Choose a dentist who uses digital smile design to preview your results before committing.
Your next patient is searching right now.
Every day with a mediocre website is a day your ideal patients are choosing someone else. Let's change that — in 14 days.
No pressure. No sales pitch. Just a genuine conversation about your practice goals.